AIM Archives - Tag: prototype

Customer Needs: from ‘guessing’ to ‘understanding’ to ‘modeling.’

312-Stop-guessing

Qualitative customer interviews let you move from ‘guessing’ to ‘understanding’ customer needs. But proper quantitative interviews provide the insight you need to ‘model’ customer needs. This means you can design your new product with confidence… know how to make intelligent tradeoffs… and even understand how customers will react to your product without seeing a prototype. This works only for B2B and will someday be a common practice. But it’s uncommon today… and a profound competitive advantage.

See how in the article, B2B Customer Needs: Predict the customer’s experience with modeling.

Why take a “leap of faith” when you could take a leap of confidence—more quickly and cheaply?

110 Leap of Faith

Lean Startup methodology refers to “Leap of Faith Assumptions,” and recommends testing assumptions with customers at the first opportunity. For B2B, this “first opportunity” to learn comes before a prototype is created… through VOC interviews to mine the foresight of knowledgeable customers. Don’t miss this B2B adjustment to Lean Startup.

Read more in this white paper, Lean Startup for B2B (page 6).