AIM Archives - Tag: remodeler

How many “builders” do you know?

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A builder is someone who drives business growth by delivering real value to customers, brushing aside fads, short-term distractions, and financial gymnastics. Others are remodelers, improving efficiency, quality & costs…but if nothing new is built, they lead a race to the bottom. Others are decorators, trying to boost “curb appeal,” as they focus on quarterly financials. They’re engaged in a spectator sport, not a participant sport. Finally, some are realtors, reaping their rewards during M&A… when the work of others’ hands changes hands.

Does this mean you should forget about operational efficiency, financial reporting, or M&A? Of course not. But what is your passion? For the builder, it’s delivering customer value and driving organic growth over the years.

More in this 2-minute video, Be a business builder

Any business leader can become a builder… if they apply themselves.

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Every business leader becomes known for something. You might be a remodeler, always “fixing the place up.” Improving productivity or quality is helpful, but nothing new is created. Others are decorators, trying to boost “curb appeal” every quarter. Yet others are realtors, focused on M&A, not organic growth. Your company was founded by builders. Be the builder focused on delivering value to customers, so your business grows… and your employees enjoy stable, rewarding careers.

More in video, Leader’s Guide to B2B Organic Growth series, Video Lesson #2