AIM Archives - Tag: risk

Does the Ansoff Matrix make you think… “high risk”?

273-High-Risk

You know this 2×2 matrix: Projects in familiar markets & technologies are in the lower-left corner… the “core.” Most companies think projects outside this core are “risky.” But you can’t assign a level of “risk” because that requires assigning a probability of failure.  And you simply don’t know enough to do this. All you can say is you are “uncertain.” Good news: Uncertainty can be resolved by laying out all your assumptions and investigating each to drive it to certainty.

To see how this is done, view the video at Project De-risking with Minesweeper

Beware incrementalism… and understand the “risk paradox.”

111 Beware Incrementalism

If you manage one new-product project, it seems less risky to develop a “me-too.” But if you manage a business brimming with “me-too” and incremental new products, you’ll slide into commoditization with its death spiral. Very risky. So make sure your portfolio has enough products that will deliver significant value to your customers.

Read more in this free white paper, Innovating in Unfamiliar Markets (page 3).

Innovators should understand that uncertainty is different than risk.

75 Uncertainty Ahead

If you’re asked to cross an unfamiliar chasm, would it be risky? Hard to say. Until you learn if you’ll face a bridge or a tightrope, you can’t assess risk (probability). You’re just uncertain. Many companies fear risk in an unfamiliar market, when they should map out a plan to reduce uncertainty. This is especially easy to do in B2B markets.

More in white paper, Innovating in Unfamiliar Markets (pages 2-3).