It was designed to manage the interface between project teams and your company… for portfolio analysis, resource planning, risk reduction, tracking, etc. Fine, but you also need to improve the interface between teams and customers. Competitive advantage in customer-facing innovation requires skills and tools your competitors lack.
More in e-book, www.SuperchargeStageGate.com
Dan Adams has the honor to present at ISEA Member Webinar “Which B2B Voice of Customer Skills Boost NPD Success” on February 16 at 12:00 PM EST (17:00 BST | 18:00 CEST). Key take-aways will be: See the research linking VOC skills to understanding customer needs & new-product success. Learn which VOC skills separate the ... Read More
Congratulations! You’ve been promoted! On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Something about a press release. She says you’ll want to address stockholder concerns. To provide hope despite the weak economy and sluggish sales. To give a reason to believe. A reason to have ... Read More