Most B2B companies have enormous insight advantages, because their customers have high knowledge, interest, objectivity, foresight and concentration. Check out this free service to score your market’s B2B Index. You’ll see “how B2B” your market is… and learn how to take advantage of your B2B advantage. ... Read More

Any champion—a golfer, chess master, or rock climber—focuses on building their capabilities. Yet, many business leaders obsess with “results,” hit the reset button at year-end, and start all over again. Use this free diagnostic to benchmark your growth capabilities, and chart a multi-year improvement plan. ... Read More

This original research by The AIM Institute investigates 24 possible growth drivers… and the views of over 10,000 years of professional B2B experience on their growth impact. Bottom line: Most companies want to put more emphasis on understanding customer needs in the front end of innovation. More in research paper, What Drives B2B Organic Growth? ... Read More

New research shows huge financial benefits realized by companies exhibiting long-term behavior. And yet, short-termism often prevails. Here’s the reality: your financial results today are just the future someone else created years ago. Isn’t it time to make your career a participant—not spectator—sport? More in article, The Inputs to Innovation for B2B ... Read More

What initiatives is your business pursuing today? Lean… sales effectiveness… acquisitions… cost reductions? If your over-arching aim is rapid, profitable, sustainable growth—and it should be—see why these otherwise-fine initiatives may be distracting you and inhibiting the high-quality growth you seek. More in article, Plan your B2B organic growth with this new diagnostic ... Read More

If your business goal is to “maximize shareholder wealth,” you should change it. See why this lovely-result-but-lousy-goal works against your growth ambitions. Understand the 3 rules exceptional companies follow. Make it your goal to “understand and meet customer needs better than others.” More in article, Why Maximizing Shareholder Value Is a Flawed Goal ... Read More

Is your business descending the 9 steps of the commodity death spiral right now? Do you see yourself in a specialty vs. commodity tug-of-war? Five commodity-pulling forces are arrayed against you. Specialty-pulling forces must come from one place—you, the supplier—or they won’t come at all. More in article, The Commodity Death Spiral ... Read More

In the last century, Detroit automakers fell behind Japanese competitors in the Quality Wave. Later, we saw winners and losers in the Productivity Wave. We’re now in the Innovation Wave, with huge consequences. Some B2B companies will win by moving innovation from “hope” into a new science. More in white paper, Catch the Innovation Wave ... Read More

There are 4 types of leaders: Builders, Remodelers, Decorators, and Realtors. This matrix helps you understand which you are. Your business needs a builder. That’s because there are 3 three types of growth—inherited, market, and earned… and you only control one. (Hint… it’s not the first two.) More in article, Are You a Builder or ... Read More

Do you plan to grow faster than the markets you serve? Well so do your competitors. How will you win while they lose? Smarter R&D… more persuasive marketing… harder working sales? Can you think of even one unassailable competitive advantage? This series explores the answer for B2B companies today. More in research paper, What Drives ... Read More