Awkward Reality #41

Lean Startup is fine… but check your pool depth first.

In concentrated B2B markets, the top ten buying accounts may represent 50-100% of the buying potential. Unlike B2C—with deep pools of potential prototype testers—B2B suppliers can wear out their welcome by lobbing sloppy “minimum viable products.” If you use Lean Startup, be sure to begin with proper B2B customer interviews.

More in white paper, Lean Startup for B2B (page 7).