It’s easy to take the anxiety out of high-stakes projects: 1. Brainstorm all assumptions that must be true for your project to succeed. 2. Have each team member vote on “certainty” & “impact” for each assumption. 3. Debate & consolidate votes as a team. 4. Develop a plan to investigate high-impact, low-certainty assumptions. 5. Drive each assumption from uncertainty to certainty. If an assumption is not true, it’s a project-killing “landmine.” Find it early, celebrate… and start your next project.
To see how this is done, view the video at Project De-risking with Minesweeper
We asked this question of new-product teams that had conducted a total of 875 B2B-optimized customer interviews. 96% said these interviews would have a moderate, significant or great impact on their company’s organic growth rate. Only 4% said the impact would be “slight.” About the same amount also felt such interviews would positively impact their company’s culture.
More in white paper, Guessing at Customer Needs (page 10).
We asked how much B2B-optimized interviews impacted teams’ designs for the products they were developing. Five out of six teams said the impact was “great” or “significant.” Hmmm… makes you wonder what those products would have looked like without these interviews. Do you think your new products could be improved this way?
More in white paper, Guessing at Customer Needs (page 2).
