AIM Archives - Tag: impact

Take these 5 steps to de-risk your big, scary project.

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It’s easy to take the anxiety out of high-stakes projects: 1. Brainstorm all assumptions that must be true for your project to succeed. 2. Have each team member vote on “certainty” & “impact” for each assumption. 3. Debate & consolidate votes as a team. 4. Develop a plan to investigate high-impact, low-certainty assumptions. 5. Drive each assumption from uncertainty to certainty. If an assumption is not true, it’s a project-killing “landmine.” Find it early, celebrate… and start your next project.

To see how this is done, view the video at Project De-risking with Minesweeper

Will B2B-optimized customer interviews impact your company’s organic growth?

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We asked this question of new-product teams that had conducted a total of 875 B2B-optimized customer interviews. 96% said these interviews would have a moderate, significant or great impact on their company’s organic growth rate. Only 4% said the impact would be “slight.” About the same amount also felt such interviews would positively impact their company’s culture.

More in white paper, Guessing at Customer Needs (page 10).