AIM pioneered taking notes so B2B customers can see them. This helps in 5 ways: 1) real-time correction, 2) idea “spring-boarding,” 3) customer prioritization, 4) no transcribing later, and 5) customer engagement. ... Read More

How valuable are B2B customer tours? Well – in the early 1980s, Eugene Goodson was the head of Johnson Controls’ automotive seating group, when a Japanese competitor requested a plant tour. The Japanese visitors spent less than one hour in the plant and took no notes. Harmless, right? Years later Goodson and his team were ... Read More

Absorb far less risk in your transformational projects by following 4 steps: 1) Diverge to many potential risk factors, 2) converge to the high-impact, low-certainty factors, 3) investigate these with a CheckPoint Plan, and 4) intelligently communicate progress to management. ... Read More

The strongest value propositions examine key customer outcomes at 9 levels (the essence of New Product Blueprinting): 1) Uncover outcomes, 2) understand importance, 3) define & set direction, 4) prioritize outcomes, 5) learn how to measure, 6) identify satisfaction levels, 7) measure next best alternatives, 8) quantify value created, and 9) quantify value captured. ... Read More

We’ve teamed up with Stage-Gate® International to bring you a new e-book, 9 Actions to super-charge your Stage-Gate growth machine. In this article, we’ll explain some actions you can take right now to turn your gated process into the growth machine it was meant to be. First, some credit where credit is due: Dr. Robert ... Read More

Want a product development strategy that ensures your new products will consistently beat competitors’? Follow these three steps. The good news is your competitors are probably ignoring—or doing a sloppy job—of the first two. Better yet, we’ll present evidence these steps make a difference. We’ll close with several examples. You can think of product development ... Read More

Want to boost your new product success rate? This new research by The AIM Institute shows a surprisingly strong correlation between B2B VOC skills and higher new product success rates. For the first time ever, you can now see which of 12 B2B VOC skills have the greatest impact on B2B new product success. If ... Read More