AIM Archives - Tag: competitor

Don’t get lulled into complacency by “inherited growth.”

200-Complacency

Long ago, clever employees at your company developed industry-leading products. Most of your growth and profits today probably come from these sturdy product platforms. Don’t count on inherited growth continuing: Every year, purchasing agents and competitors are working diligently to commoditize your specialty products. Glad I could cheer you up on this.

More in white paper, Catch the Innovation Wave (page 14).

Overwhelm your competitors by turning a trickle of customer feedback into a torrent.

7-Torrent

Some companies rely on a handful of internal VOC (voice-of-customer) experts to interview customers. You’ll do far better if you train a critical mass of employees—who routinely interact with customers anyway—to gather customer needs. Keep your VOC experts as coaches and trainers, but implement “VOC for the masses.”

More in executive briefing, Seven Mistakes that Stunt Organic Growth

Profitable, sustainable organic growth makes it fun to go to work.

4-Fun-to-Go-to-Work

When you can count on this kind of growth, everything gets better. Employees have stable, rewarding careers… industry-watchers admire your company… investors give you a free reign.  And this irritates competitors. You have but one path to this growth: innovation that benefits your customers. How intense is your focus here? Greater than competitors’?

More in white paper, Catch the Innovation Wave (page 2)