AIM Archives - Tag: job to be done

Dan Adams interviews Scott Burleson about his new book, The Statue in the Stone

Dan Adams | March 27, 2020

The Statue in the Stone Book by Scott Burleson

Dan Adams: Congratulations! How long have you been working on this project? Scott Burleson: Thanks! I started working on a book about 14 years ago. It was originally going to be a comprehensive guide for product managers. But the deeper I went, the more that I realized that my true passion was much more about ... Read More

Think about the customer’s job to be done, not your product to be sold

Dan Adams | September 6, 2019

Your front-end-of-innovation should center on a specific customer job to be accomplished. Focusing on your product concept is far too limiting. Let’s say your business makes some physical article. By focusing on the customer’s job, you might conceive a different product, service, or even a completely new business model.

More in Leader’s Guide Videos Lesson 13, Immerse in customer outcomes