AIM Archives - Tag: organic growth

Why are you sprinting… when you’re in a marathon?

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If you expect your business to be around in 10 years, why are you focusing so much of your energy on this quarter? Especially since less than 10% of your company’s stock value comes from current earnings… while the rest comes from the market’s expectations of your future earnings. Sure, this is what most leaders focus on… but not leaders like Jeff Bezos or Steve Jobs.

More in article, The Inputs to Innovation for B2B

Will B2B-optimized customer interviews impact your company’s organic growth?

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We asked this question of new-product teams that had conducted a total of 875 B2B-optimized customer interviews. 96% said these interviews would have a moderate, significant or great impact on their company’s organic growth rate. Only 4% said the impact would be “slight.” About the same amount also felt such interviews would positively impact their company’s culture.

More in white paper, Guessing at Customer Needs (page 10).

Most B2B firms can make one simple change that will revolutionize their innovation results.

176 Market Satisfaction Gap

This can super-charge your organic growth: Don’t let your R&D conduct any product development work without unbiased, unfiltered data on what customers do and do not want. Market Satisfaction Gaps—based on importance and satisfaction scores for customer outcomes—provide this. You’ll free up enormous resources by working on only what matters.

More in white paper, Catch the Innovation Wave (page 13).

One of the best compliments I ever heard given a business leader was, “He’s a builder.”

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If you see a business that has steadily grown over the years in size, profitability and stature… whose products have surpassed competitors’… that grinds through the hard work of delivering real customer value… that brushes aside fads, downturns and criticisms… look for the builder. If this is you, we can show you some power-tools for your next project.

More in article, Are You a Builder or a Decorator?

Profitable, sustainable organic growth makes it fun to go to work.

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When you can count on this kind of growth, everything gets better. Employees have stable, rewarding careers… industry-watchers admire your company… investors give you a free reign.  And this irritates competitors. You have but one path to this growth: innovation that benefits your customers. How intense is your focus here? Greater than competitors’?

More in white paper, Catch the Innovation Wave (page 2)