AIM Archives - Tag: vitality index

Is it time to supplement your Vitality Index metric?

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Keep using the vitality index… new product revenue as % of total revenue. But understand three limitations: 1) It’s not predictive; it only tells you what has already happened. 2) It’s not prescriptive; it doesn’t suggest how to improve. 3) It’s not precise; is it a new product if we just change its color? Supplement the vitality index with 2 newer metrics: Growth Driver Index (GDI), and Commercial Confidence Index (CCI).

More in Leader’s Guide Videos Lesson 29, Employ leading growth metrics

Make your innovation metrics a participant sport… not a spectator sport.

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A fine innovation metric is the vitality index… % of total sales from new products (usually launched in the last 3 or 5 years). But it doesn’t tell you why your % is going up or down, does it? Sure, you can see which new products contributed… but you need to uncover the underlying reasons driving results. Otherwise you’re just watching from the bleachers.

More in article, 3 Problems with Innovation Metrics (Originally published in B2B Organic Growth Newsletter).