The AIM Institute > Blog > Let us help you grow profitably

Let us help you grow profitably

Scott Burleson |
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We Bring Value to Your Organization

For VPs & C-Suite:

  • Maximize ROI with AIM’s proven approach—delivering up to a 30-fold return by aligning R&D efforts with true market needs.
  • Reduce risks and increase the probability of new product success by leveraging AIM’s VOC-driven methodologies. Our research shows this boosts NPD success rates from 40% to 61%.
  • Gain actionable visibility through executive dashboards that track project success metrics and progress.

For Directors of Marketing & Product Management:

  • Equip your teams with the skills to prioritize market needs—recognized as the #1 differentiator in product success.
  • Access AIM’s proprietary Blueprinter software to identify customer eagerness and define high-priority opportunities.
  • Build enduring capability through hands-on coaching and comprehensive resources that shorten the learning curve for effective innovation.

For Direct Reports & Team Members:

  • Elevate your skillset with structured training that fosters competency in 12 critical VOC skills, including probing, market segmentation, and value quantification.
  • Participate in real-world projects guided by AIM’s seasoned experts and gain certifications to bolster career progression.
  • Leverage AIM’s software to transform data into insights, identifying profitable opportunities with precision.

CLICK HERE FOR RESEARCH ON CUSTOMER INSIGHT ROI

 

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Blueprinter software reduces the time to gather, prioritize, and act on unsatisfied customer needs.

Our Services

Three Key Programs for Commercial Excellence

New Product Blueprinting: Transform how your team identifies and prioritizes market needs with tools proven to improve new product success rates by 30%.

LEARN ABOUT NEW PRODUCT BLUEPRINTING

 

Everyday Voice of Customer: A concise, engaging workshop designed to enhance probing and VOC skills for everyday use, ensuring customer interactions consistently add value. This program is popular for sales meetings. 

LEARN ABOUT EVERYDAY VOC

 

SalesPrep.com: Strengthen your team’s ability to uncover customer needs with AI-assisted practice and ten targeted learning modules.

TRY SALESPREP FOR FREE

 

Why choose AIM?

  1. Transformative ROI: AIM’s training redirects resources toward high-value opportunities, yielding significant revenue gains. (Example: $100K investment in training generates $3M in profit over five years.)
  2. Market-Proven Skills: Teams trained in AIM methodologies consistently outperform peers, achieving higher competency in VOC skills like prioritizing needs and securing impactful interviews.
  3. Expert-Led Training: AIM’s instructors bring decades of experience leading successful product launches at Fortune 500 companies.
  4. Validated Tools: Use AIM’s proprietary tools like the Blueprinter software, SalesPrep software, and Minesweeper software to quantify and prioritize unmet customer needs, ensuring your products solve profitable problems.
  5. Comprehensive Learning Path: Combine workshops, software, and certifications for sustained, measurable improvement in your team’s capabilities.

Let’s talk about your business!

SCHEDULE A FREE CONSULTATION

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Our Approach

AIM’s Process for Success

  1. Train: Teach teams the importance of prioritizing customer needs and understanding the root causes of customer dissatisfaction.
  2. Coach: Provide hands-on guidance with real-time feedback to embed skills into daily practices.
  3. Apply: Use AIM’s methodologies, including Jobs to Be Done and New Product Blueprinting, to structure interviews and derive actionable insights.
  4. Deliver: Teams focus on validated opportunities, accelerating time-to-market and achieving higher product success rates.

READ CASE STUDIES

Meet the Leadership Team

The first step to joining our community is to subscribe to our newsletter, which you can do here.

Next, connect with a team member on LinkedIn. To a person, we enjoy expanding our network of global B2B innovators.

Dan Adams, President and Founder
Scott Burleson, Chief Product Officer
Marc Benevento, Director of Client Coaching
Kelly Lawrence, Trainer and Coach
Mark Famy, Trainer and Coach
Simon Waddington, Trainer and Coach
Nick Sakakibara, Trainer and Coach
Ivan Stevanovic, Trainer and Coach

 

 

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