Tuesday, Oct 9 - Wednesday, Oct 10, 2018
Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team. You will learn how to:
Thursday, Oct 11, 2018
LaunchStar is the most advanced B2B launch discipline available today. It systematically helps your product launch teams plan who to tell (market), what to tell (message), and how to tell (media)… letting you capture the full value of your new product investment. Since 2009, the only way a company could apply LaunchStar® B2B product launch methodology was by hosting an in-house workshop. Now you can attend a public workshop taught by its developer, Dan Adams, and The AIM Institute staff. (This workshop takes place immediately following the New Product Blueprinting public workshop in the same hotel.)
Thursday, October 11, 2018
Many companies endure much more risk than needed in their high-stakes projects and forays into unfamiliar markets. You can change this using The AIM Institute’s revolutionary new approach to “de-risking” projects. In this one-day simulation workshop, you’ll use hands-on breakout sessions to generate risk factors, create a consumption chain, identify FAQS, use Minesweeper™ software (to identify “landmines”), rate Impact and Certainty, build a CheckPoint plan and more. Details at www.deriskprojects.com.