Events

Events & Certifications to advance your innovation & marketing for new B2B products

New Product Blueprinting Workshop - October 2017

Tuesday, Oct 10 - Wednesday, Oct 11, 2017
8:30 am

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team. You will learn how to:

  • Plan customer interviews
  • Recruit customers
  • Execute customer interviews
  • ... and much more!

Info and Registration

Global Learning Center (GLC) at Georga Tech<br/>Atlanta, GA

Global Learning Center (GLC) at Georga Tech
Atlanta, GA

Advanced Skills Workshop - October 2017

Thursday, Oct 12 - Friday, Oct 13, 2017
8:30 am

Take your Blueprinting skills to the next level with this two-day workshop. With new Blueprinter 5.0-Discovery cloud-enabled software (included) and newly-learned interviewing skills, you’ll impress customers and gain insights like never before. This session is packed full of hands-on practice sessions, with a strong focus on interviewing. This training is now a prerequisite to Blue Belt certification, so if you wish to get your Blue Belt  later, it will only take three (not five) days. You’ll learn much that is new: 80+% of this material is not covered in core Blueprinting training. With 11 individual and group exercises, it’s all about boosting  your skills. Check this out… and if you like it, you can bring the same course in-house to your company.

Info and Registration

Global Learning Center (GLC)<br/> at Georga Tech<br/>
Atlanta, GA

Global Learning Center (GLC)
at Georga Tech
Atlanta, GA

LaunchStar® Product Launch Workshop - October 2017

Thursday, Oct 12, 2017
8:30 am

LaunchStar is the most advanced B2B launch discipline available today. It systematically helps your product launch teams plan who to tell (market), what to tell (message), and how to tell (media)… letting you capture the full value of your new product investment. Since 2009, the only way a company could apply LaunchStar® B2B product launch methodology was by hosting an in-house workshop. Now you can attend a public workshop taught by its developer, Dan Adams, and The AIM Institute staff. (This workshop takes place immediately following the New Product Blueprinting public workshop in the same hotel.)

Info and Registration

Global Learning Center (GLC) at Georgia Tech<br/>Atlanta, GA

Global Learning Center (GLC) at Georgia Tech
Atlanta, GA