Events

Events & Certifications to advance your innovation & marketing for new B2B products

New Product Blueprinting Workshop – Cambridge, UK

Tuesday, May 10 - Wednesday, May 11, 2017
8:30am


Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team. You will learn how to:

  • Plan customer interviews
  • Recruit customers
  • Execute customer interviews
  • Utilize advanced probing techniques and trigger methods
  • Define a customer need using the syntax of a desired outcome
  • Use Blueprinter software to manage and analyze data
  • Obtain valuable insights during B2B customer tours
  • Use the library of AIM’s tools and job aids
*The AIM Institute contracts Clare College for the use of facilities, but otherwise has no connection or association with Clare College or the University of Cambridge.

Info and Registration

Clare College, University of Cambridge<br/>Cambridge, UK

Clare College, University of Cambridge
Cambridge, UK

How to De-Risk High-Stakes Projects workshop - May 2017

Monday, May 22, 2017
8:30 am - 5:00 pm

Learn how to tame risk on your high-stakes projects... with The AIM Institute's first-ever public de-risking workshop. Join us at Villanova University, Philadelphia, PA for this one-day simulation, where you'll learn:
  • a novel step-by-step approach, by role-playing 7 exercises
  • how to uncover “landmines” with Minesweeper® software
  • how to clearly communicate risk to management
  • to take on bigger, bolder projects with complete confidence
The workshop starts at 8:30, but join us at 8am for a complimentary continental breakfast beforehand. Register now or download this flyer to learn more about Project De-Risking and the workshop.

Info and Registration

Villanova University<br/>Philadelphia, PA

Villanova University
Philadelphia, PA

Advanced Skills Workshop - June 2017

Monday, Jun 12 - Tuesday, Jun 13, 2017
8:30 am

Take your Blueprinting skills to the next level with this two-day workshop. With new Blueprinter 5.0-Discovery cloud-enabled software (included) and newly-learned interviewing skills, you’ll impress customers and gain insights like never before. This session is packed full of hands-on practice sessions, with a strong focus on interviewing. This training is now a prerequisite to Blue Belt certification, so if you wish to get your Blue Belt  later, it will only take three (not five) days. You’ll learn much that is new: 80+% of this material is not covered in core Blueprinting training. With 11 individual and group exercises, it’s all about boosting  your skills. Check this out… and if you like it, you can bring the same course in-house to your company.

Info and Registration

Dively Center at Case Western<br/>Cleveland, OH

Dively Center at Case Western
Cleveland, OH

Blue Belt Certification Course - June 2017

Wednesday, Jun 14 - Friday, Jun 16, 2017
8:30 am

When your company has internal Blue Belt coaches, you take your results to a new level: timelines are tightened, blind alleys are avoided, and obstacles are anticipated and overcome. Bottom line: With Blue Belts you get better, faster results from your customer-facing innovation. Certified Blue Belts are also eligible for Black Belt certification… which lowers your cost of training employees. Note: If you have attended the 2-day Blueprinting Advanced Skills workshop, you don’t need to attend the first 2 days of this Blue Belt workshop (reducing the cost to complete Blue Belt certification by the cost of the Advanced workshop).

Info and Registration

Dively Center at Case Western<br/>Cleveland, Ohio

Dively Center at Case Western
Cleveland, Ohio

New Product Blueprinting Workshop - October 2017

Tuesday, Oct 10 - Wednesday, Oct 11, 2017
8:30 am

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team. You will learn how to:

  • Plan customer interviews
  • Recruit customers
  • Execute customer interviews
  • ... and much more!

Info and Registration

Global Learning Center (GLC) at Georga Tech<br/>Atlanta, GA

Global Learning Center (GLC) at Georga Tech
Atlanta, GA

LaunchStar® Product Launch Workshop - October 2017

Thursday, Oct 12, 2017
8:30 am

LaunchStar is the most advanced B2B launch discipline available today. It systematically helps your product launch teams plan who to tell (market), what to tell (message), and how to tell (media)… letting you capture the full value of your new product investment. Since 2009, the only way a company could apply LaunchStar® B2B product launch methodology was by hosting an in-house workshop. Now you can attend a public workshop taught by its developer, Dan Adams, and The AIM Institute staff. (This workshop takes place immediately following the New Product Blueprinting public workshop in the same hotel.)

Info and Registration

Global Learning Center (GLC) at Georgia Tech<br/>Atlanta, GA

Global Learning Center (GLC) at Georgia Tech
Atlanta, GA