Events

Events & Certifications to advance your innovation & marketing for new B2B products

New Product Blueprinting Workshop - October 2018

Tuesday, Oct 9 - Wednesday, Oct 10, 2018
8:30 am

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team. You will learn how to:

  • Plan customer interviews
  • Recruit customers
  • Execute customer interviews
  • ... and much more!

Info and Registration

Global Learning Center (GLC) at Georga Tech<br/>Atlanta, GA

Global Learning Center (GLC) at Georga Tech
Atlanta, GA

LaunchStar® Product Launch Workshop - October 2018

Thursday, Oct 11, 2018
8:00 am

LaunchStar is the most advanced B2B launch discipline available today. It systematically helps your product launch teams plan who to tell (market), what to tell (message), and how to tell (media)… letting you capture the full value of your new product investment. Since 2009, the only way a company could apply LaunchStar® B2B product launch methodology was by hosting an in-house workshop. Now you can attend a public workshop taught by its developer, Dan Adams, and The AIM Institute staff. (This workshop takes place immediately following the New Product Blueprinting public workshop in the same hotel.)

Info and Registration

Global Learning Center (GLC) at Georgia Tech<br/>Atlanta, GA

Global Learning Center (GLC) at Georgia Tech
Atlanta, GA

De-risking Projects Public Workshop - April 2018

Thursday, October 11, 2018
8:30 AM


Many companies endure much more risk than needed in their high-stakes projects and forays into unfamiliar markets. You can change this using The AIM Institute’s revolutionary new approach to “de-risking” projects. In this one-day simulation workshop, you’ll use hands-on breakout sessions to generate risk factors, create a consumption chain, identify FAQS, use Minesweeper™ software (to identify “landmines”), rate Impact and Certainty, build a CheckPoint plan and more. Details at www.deriskprojects.com.

Info and Registration

Global Learning Center (GLC) at Georgia Tech<br/>
Atlanta, GA

Global Learning Center (GLC) at Georgia Tech
Atlanta, GA