Tuesday, Oct 10 - Wednesday, Oct 11, 2017
Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team. You will learn how to:
Thursday, Oct 12 - Friday, Oct 13, 2017
Take your Blueprinting skills to the next level with this two-day workshop. With new Blueprinter 5.0-Discovery cloud-enabled software (included) and newly-learned interviewing skills, you’ll impress customers and gain insights like never before. This session is packed full of hands-on practice sessions, with a strong focus on interviewing. This training is now a prerequisite to Blue Belt certification, so if you wish to get your Blue Belt later, it will only take three (not five) days. You’ll learn much that is new: 80+% of this material is not covered in core Blueprinting training. With 11 individual and group exercises, it’s all about boosting your skills. Check this out… and if you like it, you can bring the same course in-house to your company.
Thursday, Oct 12, 2017
LaunchStar is the most advanced B2B launch discipline available today. It systematically helps your product launch teams plan who to tell (market), what to tell (message), and how to tell (media)… letting you capture the full value of your new product investment. Since 2009, the only way a company could apply LaunchStar® B2B product launch methodology was by hosting an in-house workshop. Now you can attend a public workshop taught by its developer, Dan Adams, and The AIM Institute staff. (This workshop takes place immediately following the New Product Blueprinting public workshop in the same hotel.)